Yuna is the owner of Yemshi, a design pop-up shop and the current iteration of her brand. She’s been shaping the brand’s identity, which is a modern abstract vibe. Each collection of necklaces and earrings has a unique identity and color palette, so Yuna always has an opportunity to change it up.

"Ever since I can remember, I've always had a strong desire to share the things I make. I started Yemshi, a design pop-up shop, as a side project where I can experiment with colors and shapes into objects like necklaces, earrings, graphic tees, totes, and posters for others to have in their everyday. "

For Yuna, one of her favorite parts of developing Yemshi is sharing her behind-the-scenes process of developing her products. This is inspired by one of her favorite books, Show Your Work! by Austin Kleon.

“In return, you build a relationship with the people you’re sharing with it,” Yuna says. “You get their feedback, and it might spark ideas for them.”

Yuna believes that designers have a responsibility to be conscious of the way their products, and how they’re made, impact the environment.

Yuna encourages every artist, especially students, who are interested in creating a business or pursuing a passion project, to just start. “I know it can be scary to put your workout in the public, but it’s these side projects that let you be in the moment and focus on making things.”

Yuna also encourages people to share what they make. Being involved with Gender Vender Pop-Up at the Pacific Science Center is one way she’s doing this. “I encourage everyone to put their work in front of people to get reactions and feedback, especially from people you don’t know,” Yuna says. Sharing your work is the first step.”

Reference:

How She Built This: Yemshi - Aleenah Ansari