At their core, Hyperfizzics are a craft energy drink company, reverse-engineering tried and true ingredients that science has shown work with regards to providing energy and alertness. The thing that differentiates them from the pack states Shethy, "HyperFizzics caters to the nerd community if you will. Lab Techs, Medical Workers, Gamers, Cosplayers, Comic Book lovers, Sci-Fi enthusiasts -- you get the picture -- you are our people, and we love providing the fuel for your endeavors."

Rather than the conventional approaches modern energy drink companies take to advertise products, Hyperfizzics takes a conscious approach to differentiate themselves from the competition.

"Rather than objectified women peddling our drinks you will see people in lab coats manning our distribution points. There's nothing we love more than setting up one of our remote "labs" and having fun with our customers as we discuss Einstein's theories, Heisenberg's uncertainty principle, the merits of the Kobayashi Maru, or whether or not Han shot first. We'll talk X-Files, X-Men, and X-Rays. Dr. Who, Dr. Octopus, and Dr. Suess. Star Wars, Star Trek, and Star Systems."

Shethy hopes to see more women realize that they are 'powerhouses' and that urges them to adopt a "just do it" mentality and keep a positive mentality from the negativity that may come from entering male-dominated fields like STEM.